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Saturday, September 14, 2013

Finding a Better Message on The Risks of Climate Change

Finding a Better Message on
The Risks of Climate Change

To overcome polarization on the issue of climate change, Yale professor Dan Kahan says in an interview with e360, scientists and the media need to frame the science in ways that will resonate with the public. A message that makes people feel threatened, he says, simply will not be effective.

by diane toomey
http://e360.yale.edu/feature/dan_kahan_interview_better_message_risks_climate_change/2690/

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